HomeMy WebLinkAbout[07d] EDA Marketing Administrator Date: June 13, 2012
Judy Weyrens Memo To: Members of the EDA
Mayor
City Administrator Weyrens
Rick Schultz Memo From: Joanne Foust, MDG, Inc.
Councilors RE: EDA Marketing
Steve Frank
Bob Loso
Renee Symanietz Background.
Dale Wick At the February EDA meeting we each agreed to develop a list of:
EDA 1. Three specific work items the EDA could accomplish within five years.
2. Three items or assets for which St. Joseph could be branded.
Larry Hosch 3. Three quotes from people who live in the area but outside of St. Joseph responding to
Chad Davey what first comes to their minds when they think of the City of St. Joseph.
Steve Frank
Tom Skahen At the March meeting the EDA discussed what people who live in the area but outside of St.
Dale Wick Joseph thought about St. Joseph. Just to refresh your memory, here are the responses:
• Presence of CSB • Caring community
• Wobegon Trail (mentioned twice) • Wetterling Foundation
• Kay's Kitchen (mentioned twice) • Farmers Market
• Eclectic • Conservative
• Student population • Connected community
• St. Joe Meat Market (mentioned • Lots of assets
twice)
• Vet Clinic • `College town' but not in a cute, quaint
way like it could be
• Active citizens • Family owned businesses
• Festivals • Mom and pop shops
• Small community but growing • Education, private schools, Kennedy
Community School
• Expanding business base • Cake eaters
• The arts • Monastery
• Go through to get to St. Cloud
Action.
The EDA is asked to bring information on and review the following:
1. Three specific work items the EDA could accomplish within five years.
2. Three items or assets for which St. Joseph could be branded.
Following are results from Board Member Heinen and Cynthia Smith - Strack related to the
aforementioned `homework':
Three work items the EDA could accomplish within five years:
• Have an urban landscape architect produce a rendering of Minnesota Street from 2nd
Avenue NW to 2 Avenue NE and another of College Avenue from CSAH 75 to
Minnesota Street showing desired future streetscape including buildings, parking,
decorative lighting, streetscape amenities, landscaping, etc.
39
• Install trail /sidewalk, pedestrian amenities, decorative lighting, banners, and entry
signage along existing CSAH 2 /Minnesota Street from where new CSAH 2 veers north
to 2 Avenue NW.
• Install a water feature in the downtown.
• Purchase Sal's West and next rental house, demolish buildings, create shovel ready
CBD commercial lots.
• Implement Scenic Specialties streetscaping plan in public areas downtown.
• Work with Council to create downtown parking plan.
• Purchase rental house in the downtown and demolish, ready for a future use.
Three items or assets for which St. Joseph could be branded:
• College of St. Benedict
• Intelligent people
• Education (both Heinen and I had this on our lists)
• Strong opinions
• Outstanding private colleges
• Wobegon Trailhead
• Green initiatives such as the Kennedy Community School
• Old heritage, not cultural like New Ulm, but old heritage as in family names go back
generations and show pride, love of community
• Eclectic mix of uptown /urban /legacy /heritage
I have worked with a couple of organizations that are currently working on branding projects.
The Best of 12 is a collective group of six cities along the Highway 12 corridor, primarily in
Wright County. The City of Onamia recently adopted a slogan and logo and are in the process
of applying it to various signs, letterhead, t- shirts, etc. I will bring examples of both to the
meeting to assist in discussing the next step.
IR
I