HomeMy WebLinkAbout[06c] EDA Market Outreach Event - CITY CJF ST. JOS�PH
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Administrator Date: August 21, 2013
Judy Weyrens Memo To: Members of the EDA
Mayor City Administrator Weyrens
Rick Schultz Memo From: Cynthia Smith-Strack-MDG, lnc.
Councilors RE; EDA Outreach/Event
Steve Frank
Bob Loso
Renee Symanietz
Dale wick Background:
EDA goals for 2013 include market outreach. The EDA hasn't hosted an event thus far in 2013.
EDA A review of pertinent information regarding best practices and innovative ideas for rural
Doug Danielson economic development outreach include:
Steve Frank A"bring your business ideas"event where entre reneurs can visit with business
Larry Hosch � p
Gary Osberg experts, financial advisors, marketing gurus, and the like regarding potential projects.
Dale wick The goal of this type of an event is to capitalize on potentia! project percolating in
entrepreneurial minds. An alternative is to combine this event with advice for existing
business owners as well. Experts could be from Minnesota Business and Finance
Agency, local banks, SCORE, SCSU business, etc. Potential draw backs include low
attendance and concerns regarding privacy and/or sharing of proprietary information.
• "Best Neighbor" recognition.Written descriptions of good deeds and a picture of the
`besY neighbor posted on the City website. The goals of this marketing strategy are to
grow community spirit and create a personal web presence(pictures of actual residents
+good deeds =a very real, personal image of community 8 visual representation of
high quality of life). Could reinforce by running in newsletter.
• Pictures of business owners accompanied by a profile of the business owner on the
website. Goal is to literally put a face on business in St. Joseph. Could reinforce by
running in newsletter.
• Round table discussion with local residential real estate agents. Goal is to learn what
motivated people to move to St. Joseph and what their interests are.The information
could be beneficial to retail/service establishments and give us a better profile of who is
coming into/leaving town.
Action:
7his item is offered for your discussion.
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