HomeMy WebLinkAbout[06d] Billboard Proposition . CITY OF ST. JOS�PH
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Administrator Date: AugUSt 21, 2013
Judy Weyrens Memo To: Members of the EDA
Mayor City Administrator Weyrens
Rick schultz Memo From: Cynthia Smith-Strack-MDG, Inc.
Councilors RE: Billboard Proposition
Steve Frank
Bob Loso
Renee Symanietz gackground:
Dale wick q�ocal business owner has contacted MDG to inquire as to the potential interest in organizing a
EDA billboard lease arrangement.
Doug Danielson The business owner suggested an effort wherein the EDA would secure billboard square
Steve Frank footage either adjacent to CSAH 75 in St. Cloud or adjacent to I-94 south/east of St.Joseph.
Larry Hosch Then a number of businesses could sublease space on the billboard. The sub-leasers could
Gary Osberg advertise around a specific event(e.g. Millstream Arts Festival, Farmer's Market in Downtown,
Dale wiok "Heritage Festival", etc.)or around a central advertising message(e.g. progressive sale,
sidewalk sales, garage sale weekend, etc}.
The effort could last a month or several months.
It is noted this item has not been specifically included as a goal in the past, but it could fall
under the category of marketing.We have approximately$4,000 remaining in our`marketing'
line item for 2013.
Our proposed 2014 budget includes$3,000 for marketing. Presumably at least a portion of this
would be used for market outreach events and planning for moving Farmer's Market to the
Downtown and/or planning a heritage type event.
Action:
This item is for your discussion
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