HomeMy WebLinkAbout[07] Sign Amendment
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Council Agenda Item
MEETING DATE:
December 2, 2013
AGENDA ITEM:
Ordinances
SUBMITTED BY:
Administration
PREVIOUS PLANNING COMMISSION ACTION:
BACKGROUND INFORMATION:
The City Council on November 21 considered the request to consider changing the sign at 320 Old
Highway 52. The Council tabled action on the application and requested the Planning Commission
review sign ordinances, including but not limited to size and dynamic provisions. The City Office staff
sent out inquires to the area Cities to secure their provisions; however, due to the holiday, only one City
has responded so far. We will continue to secure other same and provide that information at the meeting
on Monday evening. The same is true for the fence amendment, we are still looking at some samples.
ATTACHMENTS:
Request for Planning Commission Action
Sauk Rapids Sign Ordinance
REQUESTED PLANNING COMMISSION ACTION:
Consider possible amendments to the Sign
Regulations in the St. Joseph Code of Ordinances.
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Kayla Tschida
From: Todd Schultz <Tschultz@ci.sauk-rapids.mn.us>
Sent: Monday, November 25, 2013 3:35 PM
To: Kayla Tschida
Subject: RE: Dynamic Sign Ordinances
Below is our dynamic display language.
We do not prohibit billboards yet, but based on our ordinance (setbacks, allowed locations, etc.) there isn't a
place that a new one could be installed. We don't really regulate the refacing of existing signs other then they
do require a sign permit.
Subdivision 17. Dynamic Displays.
A. Findings. Studies show fhat there is a correiation between dynamic displays on
signs and the distraction of highway drivers. Distraction can lead to traffic
accidents. Drivers can be distracted not only by a changing message, but also
by knowing that the sign has a changing message. Drivers may watch a sign
waiting for the next change to occur. Drivers are also distracted by messages
that do not tell the full story in one look. People have a natural desire to see the
end of the story and will continue to look at the sign in order to wait for the end.
Additionally, drivers are more distracted by special effects used to change the
message, such as fade-ins and fade-outs. Finally, drivers are generally more
distracted by messages that are too small to be clearly seen or that contain
more than a simple message. Time and temperature signs appecar to be an
exception to these concerns because the messages are short, easily absorbed,
and become inaccurate without frequent changes.
Despite these public safety concerns, there is merit to allowing new technologies
to easily update messages. Except as prohibited by state or federal law, sign
owners should have the opportunity to use these technologies with certain
restrictions. The restrictions are intended to minimize potential driver distraction
and to minimize proliferation in residential districts where signs can adversely
impact residential character.
Local spacing requirements could interfere with the equal opporfunity to use
such technologies and are not included. Without those requirements, however,
there is the potential for numerous dynamic displays to exist along any roadway.
If more than one dynamic display can be seen from a given location on a road,
the minimum display time becomes criticaf. If the display time is too short, a
driver could be subjected to a view that appears to have constant movement.
This impact would obviously be compounded in a corridor with multiple signs. If
dynamic displays become pervasive and there are no meaningful limitations on
each sign's ability to change frequently, drivers may be subjected to an unsafe
degree of distraction and sensory overload. Therefore, a longer display time is
appropriate.
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A constant message is typically needed on a sign so that the public can use it to
identify and find an intended destination. Changing messages detract from this
way-finding purpose and could adversely affect driving conduct through last-
second lane changes, stops, or turns, which could result in traffic accidents.
Accordingly, dynamic displays generally should not be allowed to occupy the
entire copy and graphic area of a sign.
In conciusion, the city finds that dynamic displays should be allowed on signs but
with significant controls to minimize their proliferation and their potential threats
to public safety.
B. Regulations. Dynamic displays on signs are allowed subject to the following
conditions:
1. Dynamic displays are allowed only on monument signs where otherwise
allowed in the C-1, C-2, C-3, D-1 and I-1 Districts. In addition, Dynamic
Display Signs are allowed on billboards located within the delineated areas
defined in Subdivision 12. A. 1. and that are in all other respects to
Subdivision 3. F. of this Section, considered conforming;
2. A dynamic display may not change or move more often than once every 3
seconds;
3. The transifion from one dispiay to another must be instantaneous without
any special effects;
4. The images and messages displayed must be complete in themselves,
without continuation in content to the next image or message or to any
other sign;
5. Every line of copy and graphics in a dynamic display must be at least seven
inches in height on a road with a speed limit of 25 to 34 miles per hour, nine
inches on a road with a speed limit of 35 to 44 miles per hour, 12 inches on a
road with a speed limit of 45 to 54 miles per hour, and 15 inches on a road
with a speed limit of 55 miles per hour or more. If there is insufficient room for
copy and graphics of this size in the area allowed under clause 1 above,
then no dynamic display is aliowed;
6. Dynamic displays must be designed and equipped to freeze the device in
one position if a malfunction occurs. The displays must also be equipped
with a means to immediatety discontinue the display if it malfunctions, and
the sign owner must immediately stop the dynamic display when notified by
the city that it is not complying with the standards of this ordinance;
7. Dynamic displays must comply with the brightness standards contained in
Subdivision 18;
8. Only one, contiguous dynamic display area is allowed on a sign face;
9. Dynamic displays on signs located inside enclosed buildings visible through
windows shall be allowed only in the D-1 District and are exempt from items
1-5 above.
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a. Shall be no wider than five feet, no taller than one foot; and
b. Shall not contain copy/graphic lines more than six inches in height
or less than three inches in height; and
c. A dynamic display sign in a storefront window is intended to target
pedestrian traffic and shall be used only in accordance with the
findings stated within item A of this Subdivision.
10. Existing Dynamic Display readerboard signs which exist as of the date of the
adoption of this ordinance (March 24, 2008), shall be exempt from articles 2
and 4 above.
Subdivision 18. Brightness Standards.
A. All signs must meet the following brightness standards in addition to those in
Subdivision 17:
1. No sign may be brighter than is necessary for clear and adequate visibility.
2. No sign may be of such intensity or brilliance as to impair the vision of a
motor vehicle driver with average eyesight or to otherwise interfere with
the driver's operation of a motor vehicle.
3. No sign may be of such intensity or brilliance that it interferes with the
effectiveness of an official traffic sign, device or signal.
B. The person owning or controlling the sign must adjust the sign to meet the
brightness standards in accordance with the city's instructions. The adjustment
must be made immediately upon notice of non-compliance from the city.
C. All signs installed after March 1, 2008 that will have illumination by a means other
than natural light must be equipped with a mechanism that automatically adjusts
the brightness in response to ambient conditions. These signs must also be
equipped with a means to immediately turn off the display or lighting if it
malfunctions, and the sign owner or operator must immediately turn off the sign or
lighting when notified by the city that it is not complying with the standards in this
section.
From: Kayla Tschida [mailto:ktschida@cityofstjoseph.com]
Sent: Monday, November 25, 2013 1:20 PM
To: matt.glaesman@ci.stcloud.mn.us; Todd Schultz; anita@sartellmn.com; buildingdept@cityoflittlefalls.com;
gwalz@cityofinelrose.com; tdjesh@albanytel.com; bill.barber@ci.waitepark.mn.us
Subject: Dynamic Sign Ordinances
Good Afternoon,
The City of St.Joseph is in the process of reviewing our ordinances regarding dynamic or digital signs/billboards. It would
be greatly appreciated if you could take the time to provide responses to the questions below:
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