The URL can be used to link to this page

Home My WebLink About[05] Storm Water Permit 5 Council Agenda Item MEETING DATE: April 6, 2015 AGENDA ITEM: Public Hearing – Storm MS4 Storm Water Plan for the Year 2014 SUBMITTED BY: Administration BOARD/COMMISSION/COMMITTEE RECOMMENDATION: PREVIOUS COUNCIL ACTION: In 2001 the City was required to complete a storm water management study and from the study formulate a storm water management plan. This ruling was the beginning of the City Storm water development fee and utility fee. When the Council adopted the storm water fees a five year capital improvement plan was adopted at the same time. The CIP projected improvements and is used as a guide for forecasting rates. In 2009 the City computerized the tracking of storm water activities and purchases software. Since June of 2009, the Maintenance Staff has entered into the computer all storm water activities to keep accurate data for mandated reporting. BACKGROUND INFORMATION: A large part of the program is education and outreach. The area Cities formed a working group entitled “Central MN Water Education Alliance”. This cooperative effort provides a variety of education and outreach. Attached are the annual reports illustrates the type of education and outreach of which includes: radio ads, billboards, newsletters, website information, and creation of a separate site and newspaper ads and articles. In addition, the CMWEA sponsors a water day each year which is held at Millstream Park. This event is and educational event for grade school children from the St. Cloud area and highly attended. Different stations are setup illustrating the importance of protecting the resources with cause and effect examples. This event is always held in September. The City contribution to this program is nominal and is also illustrated in the attached annual report. The other part of the permitting process is site management and controls along with pond/outfall maintenance. The City Building Official assists the City with enforcement of sites through the building permit process. Violations are cited and remedied through either administrative citations or development agreements with developers. The maintenance staff keeps an inventory of all outfalls and ponds, conducting routine maintenance on each as well. Not all areas are cleaned each year, but they are all monitored. The City Engineer assists the City with the reporting and maintenance process. BUDGET/FISCAL IMPACT: The report itself does not include a financial impact but the permitting process utilizes staff resources. ATTACHMENTS: Request for Council Action Hearing Notice Annual Report REQUESTED COUNCIL ACTION: Conduct the public hearing and incorporate any comments into the MS4 permit and authorize the submission of the 2014 report, meeting the reporting requirement. This page intentionally left blank Public Notice -Annual Meeting Review Storm Water Pollution Prevention Program City of St. Joseph The City of St. Joseph will hold a Public Meeting on April 6, 2015 at 6:00 PM to review its Storm Water Pollution Prevention Program (SWPPP) for 2014. The Public Meeting will comply with the City's Phase II Storm Water Permit (#MN R040000) and be held at the City Hall in conjunction with the regular City Council meeting. City staff will make a short presentation on the past year's accomplishments. Interested persons may review the SWPPP at the City Hall and make oral or submit written comments during or following the Public Meeting. Publish: March 27, 2015 This page intentionally left blank Quick Notes Page 10 Quick Notes Page 12 Quick Notes Page 14 Quick Notes Page 16 C M ENTRALINNESOTA W E ATERDUCATION A (CMWEA) LLIANCE 2014 A R NNUALEPORT Central Minnesota Water Education Alliance (CMWEA) 2014 Annual Report CMWEA and Our Mission Central Minnesota Water Education Alliance (CMWEA) is a coalition of central Minnesota cities, counties, townships and other organizations that provide educational outreach to promote water quality stewardship. The mission of CMWEA is to develop and implement educational programs that encourage individuals in Central Minnesota to protect water resources by increasing their knowledge and making simple behavior changes. By working in concert, the members of CMWEA are able to provide a consistent water quality educational message. 2014 Campaign & Highlights In 2014, CMWEA membership grew to include Benton County, Watab Township, Minden Township, Sauk Rapids Township, and Haven Township. The cities of St. Cloud, Sartell, Sauk Rapids, Waite Park, St. Joseph, Cold Spring, Melrose, Rockville, Paynesville, and Richmond; Stearns County; St. Joseph and LeSauk Townships; St. Cloud State University; MN Department of Transportation; Sauk River Watershed District; and the Sauk River Chain of Lakes Association continue to be members. The advisory role played by staff from the Stearns County Soil and Water Conservation District is important to the success of CMWEA and is greatly appreciated. The CMWEA public education campaign received a face lift in 2014. CMWEA members identified 5 priorities/target audiences to focus educational tactics on the next couple years: 1) Mobile interactive educational display for area events & festivals 2) Sidewalk stickers/art (guerilla marketing) 3) Website – freshen up and simplify 4) High School contest/student involvement 5) Drivers Thelen Advertising recommended alterations to our campaign, based on those priorities, to get our message out to Millennials and Generation X’ers breaking away from our traditional form of newspaper and radio advertising. Consequently, H2Youmn.org was born to be a more recognizable and memorable website address. An interactive website was created where our audience can learn the basics of water quality and ideas on how to modify their day to day behaviors to lessen the impact on our water resources. An aquarium with a home, car, yard and dogfish was built to represent the epicenter of our environment (our homes) showing that our actions directly affect the water all around us. A photo was taken of the aquarium and is used as the backdrop of our website. The aquarium will be used as the center piece of our table top display. A new goal of CMWEA is to get people dedicated to doing their part to protect our water by taking and adopting the “Clean Water Pledge” into their lifestyles. Anyone taking the 1 | Page “Pledge” within the 3 county area will receive a window decal to show off that they have committed to improving and protecting our water quality. All new and previously created materials produced by CMWEA are available for member use only through the marketing website at www.H2YouMN.com/Marketingor by contacting Noah Czech at (320-255-7226) or noah.czech@ci.stcloud.mn.us. CMWEA’s Website Website statistics is one tool used to gauge success of CMWEA’s educational campaign. The chart on the next page shows unique website hits from the time the site went live in January of 2007 through December 31, 2014. As the positive trend on the chart displays, it appears more people are making the connection between themselves and the water all around us. The CMWEA website hosts an active blog along with an abundant amount of education material and information. Keeping the Blog fresh keeps our website toward the top of water related search results. Four web addresses reach our home page: www.h2youmn.org, www.h2youmn.com, www.mnwaterconnection.com and www.mnwaterconnection.org. CMWEA’s Homepage 2 | Page CMWEAWebsiteAnnualUniqueHits 350000 305,893 300000 262,748 250000 200000 159,833 150000 105,866 79,626 100000 37,021 14,172 50000 5,711 0 200720082011 20092010201220132014 CMWEA’s Educational Booth The CMWEA education booth was present at 7 local events in 2014: Central Minnesota Builders Association (CMBA) Home Show Minnesota Rural Water Association Annual Conference Take a Day Off on the Mississippi River Event Shoreland Property Owners Workshop Stearns County Shoreland Workshop Summertime by George Sustainability Expo CMWEA Booth at the Take a day OFF Event New CMWEA Tabletop Display 3 | Page Media Campaign CMWEA again took advantage of its partnership with Thelen Advertising to maximize advertising and the budget. CMWEA tried an “All Over Media” approach which included ad placement in local bars, restaurants, fitness centers, and movie theaters. Thelen Advertising provided consulting services and in-kind support through design, management, and ad placement. CMWEA found there was still high demand from pharmacies to get information to their customers about proper pharmaceutical drop off locations for disposal. CMWEA created and distributed posters and business cards to 28 area pharmacies so they could get the word out. Remaining money from the 2013 Contaminants of Emerging Concern Grant was used for this effort. Business Cards Distributed to Pharmacies Clean Water Pledge Window Decal 73 Clean Water Pledges were taken in 2014 through CMWEA’s website and directly at local events. Below is the image of the window decal given to those who took the pledge. 4 | Page Digital Billboards Below is the image that was displayed for 8 weeks at 2 locations. All Over Media Below is one of the two ads that was displayed at 11 indoor locations. 5 | Page Facebook Below is one of the five Facebook ads. Ads ran for five months resulting in over 175,000 online impressions and over 1,600 clicks. Rain Barrel & Compost Bin Sale CMWEA partnered again with the Recycling Association of Minnesota on a rain barrel and compost bin sale. CMWEA promoted the sale through local advertising and at local events. 73 rain barrels and 43 compost bins were sold within the CMWEA marketing area. 6 | Page CMWEA Funding Funding for the 2014 campaign was provided by membership dues. Dues are based on a flat fee plus population calculation. Members who joined part way through the year were charged a prorated amount. 2014 CMWEA Member Contribution MemberContribution St. Cloud $11,715 Stearns County $6,392 Sartell $2,889 Sauk Rapids $2,758 Benton County $1,921 Waite Park $1,773 St. Joseph $1,570 MN Department of Transportation $1,500 St. Joseph Twp. $536 Sauk River Watershed District $500 Le Sauk Twp. $466 St. Cloud State University $439 Watab Twp. $384 Minden Twp. $352 Cold Spring $252 Melrose $235 Sauk Rapids Twp. $219 Rockville $208 Haven Twp. $198 Paynesville $195 Richmond $154 Sauk River Chain of Lakes Association $100 Stearns County Soil & Water Conservation District Advisor Minnesota Rural Water Association Advisor Upper Mississippi River Source Water Protection Project Advisor $34,756 TOTAL 7 | Page Service Hours Members were expected to provide a minimum of ten hours of staff time in 2014 to participate in planning and implementing the education campaign. Member participation is critical to the success of CMWEA. 2014 CMWEA Member Participation Member Membership Hours St. Cloud MS4 211 Stearns County MS4 22 Sartell MS4 20 Sauk Rapids MS4 27 Benton County MS4 10 Waite Park MS4 35 St. Joseph MS4 108 MN Department of Transportation MS4 18 Watab Township MS4 9 St. Cloud State University MS4 5 Haven Twp. MS4 5 St. Joseph Twp. MS4 53 Minden Twp. MS4 8 Le Sauk Twp MS4 12 Sauk Rapids Twp. MS4 5 Cold Spring WHP * Melrose WHP 40 Rockville WHP * Paynesville WHP * Richmond WHP * Chain of Lakes Lake Assoc. * Stearns County Soil & Water Conservation District* Advisory 179 Sauk River Watershed District Advisory N/A Minnesota Rural Water Association Advisory N/A Upper Mississippi River Source Water Protection Project Advisory N/A TOTAL HOURS 767 *Stearns SWCD represents multiple members 8 | Page 2014 Campaign Budget The campaign budget is set by members during monthly meetings. CMWEA is fortunate to receive in-kind support to increase the reach of the campaign. A special Thank You for the in-kind support and efforts from Thelen Advertising on making 2014 another successful year. 2014 CMWEA Campaign Budget Category Paid AmountIn-Kind ValueCombined Value $ 2,980.00$ 500.00 $ 3,480.00 Indoor Media $ 2,840.00 $ 500.00 $ 3,340.00 Digital Billboard $ 1,939.31 $ 0.00$ 1,939.31 Social Media $ 122.49 $ 0.00 $ 122.49 Website Domain $ 162.85 $ 0.00 $ 162.85 Events $ 20,647.26 $ 7,000.00 $ 27,647.26 Agency Aquarium Display & $ 3,055.05$ 0.00$ 3,055.05 Materials $ 112.68 $ 0.00 $ 112.68 Miscellaneous Total$ 31,859.95 $ 8,000.00 $ 39,859.95 Permit Requirements Fulfilled The 2014 CMWEA activities help members to meet education and outreach requirements within Source Water Protection Plans and the National Pollution page 10 Discharge Elimination System (NPDES) MS4 Stormwater Permit. The table on summarizes CMWEA activity from 2011 thru 2014. Besides the general campaign, members are encouraged to use CMWEA created materials within their jurisdiction for their specific needs. In 2014, additional standard education materials were created for newsletters, local cable access, websites, direct mail and utility bill inserts. Members were on their own to utilize these materials along with previously created ads and messages. For example, the City of St. Cloud used the newsletter ad in their City newsletter which was circulated to over 31,000 households and the City of Sauk Rapids used ads on their local cable access channel. 9 | Page Summary of CMWEA Membership Benefits Outreach Tools 2011201220132014 (includes CEC Grant) Newspapers/Other Newspaper: 58,200 Newspaper:Newspaper: 65,000+ Indoor Ads: 2 indoor Media circulation 65,730 circulation circulationads at 11 locations $18,819 in-kind$18,598 in-kind$17,243 in-kind 359,304 online 43 ¼-page ads 64 ¼-page ads (7 media impressions different ads) 2.1 million online media impressions High School47+ students126+ students90+ students; 35 Contest was not held TV Ad contest Press releases Press releases entries Press releases: in 2014. Newspaper & radio Newspaper & Newspaper & radio coverageradio coveragecoverage East Side Oil Country Hearth, Country Hearth, Rinke Companies Bremer, Rinke Noonan, Rasmussen $5,200 in-kindNoonan sponsors sponsors Charter Media Charter Media Charter Media; $7,200 $6,000 in-kind$6,000 in-kindin-kind Electronic Billboard ElectronicElectronicElectronic Billboards Electronic BillboardsBillboards9 different ads Billboards; 1 ad at 2 7 different ads 7 different ads 12 weeks at 2 locations for 8 weeks 8 weeks at 2 8 weeks at 2 locations locationslocations Marketing Plan ProfessionalProfessionalProfessional strategyProfessional strategy and Campaign strategystrategyCampaign identity Campaign identity Development Campaign identity Campaign identity Media placement Media placement Media placement Media placement $33,430 in-kind $8,000 in-kind $36,573 in-kind $34,008 in-kind sponsorship sponsorshipsponsorship Radio 50,000 listeners50,000 listeners50,000 listenersN/A 357 ads437 ads377 ads (7 topics) Mnwaterconnection.com 105,866 unique 159,833 unique 262,748 unique305,893 unique hits H2youmn.org hits hits hits Facebook 4.8 million media 4.81 million media 5.4 million media 175,633 impressions; impressions impressions impressions; 7 5 different ads; 1,677 different ads; clicks 2,150 Clicks Events: Home Shows, 8,000+ attendees 10,000+ attendees12,000+ attendees 15,000+ attendees Workshops, 7 Events6 Events6 events 7 events and Community Events Rain Barrel Sale 119 barrels 111 barrels 35 barrels 73 barrels 58 compost bins50 compost bins19 compost bins 43 compost bins Clean Water Pledges N/A N/A N/A 73 pledges Seed Packets 1,500 N/A N/A N/A 10 | Page Summary and Path Forward The CMWEA public education campaign was successful again in 2014. Consistent education messages were promoted cost-effectively throughout Central Minnesota. CMWEA Membership grew and we continued our partnerships to meet and exceed required public education and outreach requirements. CMWEA looks forward to fresh and innovative ways to get our clean water messages out in 2015 and for the remainder of this MS4 permit cycle. Planning for 2015 will continue to build off the priorities/target audiences and expanding on the groundwork laid in 2014 as we continue towards a new direction of public education. Ideas for 2015 include: Website Additional effects to homepage More educational information for kids Crosslinking with member sites – drive people to use our website Media Indoor Facebook page + ads Direct mail Bus wrap Handouts for township meetings Other social media Festivals/Tradeshows Attend more Interactive element Engage High School Students Again Contest Social media aspect Focus on Illicit Discharge Education H2youmn.org is a program of the Central Minnesota Water Education Alliance (CMWEA) with support from: Stearns and Benton County; the cities of Cold Spring, Melrose, Paynesville, Richmond, Rockville, St. Cloud, St. Joseph, Sartell, Sauk Rapids and Waite Park; St. Joseph, LeSauk, Watab, Minden, Sauk Rapids and Haven townships; St. Cloud State University; MN Department of Transportation; Sauk River Chain of Lakes Association; the Upper Mississippi River Source Water Protection Project, Sauk River Watershed District, Stearns County Soil & Water Conservation District and the Minnesota Rural Water Association. 11 | Page