HomeMy WebLinkAbout[06] Storm Water NPDES Hearing Il
(Illi,���,,,�.�,������,Ei Council Agenda Item 6
MEETING DATE: June 6,2016
AGENDA ITEM: Public Hearing—Storm MS4 Storm Water Plan for the Year 2015
SUBMITTED BY: Administration
BOARD/COMMISSION/COMMITTEE RECOMMENDATION:
PREVIOUS COUNCIL ACTION: In 2001 the City was required to complete a storm water
management study and from the study formulate a storm water management plan. This ruling was the
beginning of the City Storm water development fee and utility fee. When the Council adopted the storm water
fees a five year capital improvement plan was adopted at the same time. The CIP projected improvements and
is used as a guide for forecasting rates.
In 2009 the City computerized the tracking of storm water activities and purchases software. Since June of
2009,the Maintenance Staff has entered into the computer all storm water activities to keep accurate data for
mandated reporting.
BACKGROUND INFORMATION: A large part of the program is education and outreach. The area
Cities formed a working group entitled"Central MN Water Education Alliance". This cooperative effort
provides a variety of education and outreach. Attached are the annual reports illustrates the type of education
and outreach of which includes: radio ads,billboards,newsletters,website information, and creation of a
separate site and newspaper ads and articles.
In addition,the CMWEA sponsors a water day each year which is held at Millstream Park. This event is and
educational event for grade school children from the St. Cloud area and highly attended. Different stations are
setup illustrating the importance of protecting the resources with cause and effect examples. This event is
always held in September.
The City contribution to this program is nominal and is also illustrated in the attached annual report. The other
part of the permitting process is site management and controls along with pond/outfall maintenance. The City
Building Official assists the City with enforcement of sites through the building permit process. Violations are
cited and remedied through either administrative citations or development agreements with developers.
The maintenance staff keeps an inventory of all outfalls and ponds,conducting routine maintenance on each as
well. Not all areas are cleaned each year,but they are all monitored. The City Engineer assists the City with
the reporting and maintenance process.
BUDGET/FISCAL IMPACT: The report itself does not include a financial impact but the
permitting process utilizes staff resources.
ATTACHMENTS: Request for Council Action
Hearing Notice
Annual Report
REQUESTED COUNCIL ACTION: Conduct the public hearing and incorporate any comments into the
MS4 permit and authorize the submission of the 2015 report,meeting the reporting requirement.
This page intentionally left blank
Public Notice-Annual Meeting
Review Storm Water Pollution Prevention Program
City of St.Joseph
The City of St.Joseph will hold a Public Meeting on June 6, 2016 at 6:00 PM to review its
Storm Water Pollution Prevention Program (SWPPP)for 2015. The Public Meeting will
comply with the City's Phase II Storm Water Permit(#MN R040000) and be held at the City
Hall in conjunction with the regular City Council meeting. City staff will make a short
presentation on the past year's accomplishments. Interested persons may review the
SWPPP at the City Hall and make oral or submit written comments during or following the
Public Meeting.
Publish: May 20, 2016
CENTRAL MINNESOTA
WATER EDUCATION
ALLIANCE (CMWEA)
H Y 0
GL TAKE
IOU
jr4
.
�V
program supporied by the Central mumesotafttr Education Chance(CMWEA)
2015
.s-
'�•�'
ANNUAL REPORT
Central Minnesota Water Education Alliance (CMWEA)
2015 Annual Report
CMWEA and Our Mission
Central Minnesota Water Education Alliance (CMWEA) is a coalition of central
Minnesota cities, counties, townships and other organizations that provide
educational outreach to promote water quality stewardship. The mission of CMWEA
is to develop and implement educational programs that encourage individuals in
Central Minnesota to protect water resources by increasing their knowledge and
making simple behavior changes. By working in concert, the members of CMWEA
are able to provide a consistent water quality educational message.
Membership
In 2015, CMWEA added one new member, St. Cloud Technical and Community
College. CMWEA now has 23 paying members and 3 members who play an advisory
role.
2015 Campaign Plan
Objectives
1) Awareness - Generate awareness around water quality and conservation
issues in our area and introduce simple steps that people can do to help
protect and conserve our water resources.
2) Conversation - Generate discussion of the negative effects we have on our
water quality. We want the target audience to actively discuss and integrate
"clean water, it starts with you" into their daily lives.
3) Attitude/Behavior - Get audience feedback on the messages and strategies
we are using. Longer-term goal: Be able to achieve measurable changes in
people's behaviors and attitudes surrounding water protection/conservation.
Goals
1) Spread the Pledge: Take measures to build awareness of the Clean Water
Pledge campaign, focusing on building the number of Pledges from people
within the CMWEA area (Stearns, Benton and Sherburne Counties).
2) Community events as the epicenter: Due to the naturally eclectic nature of
community events, they become an exceptional home to push the Pledge.
The very nature of community events and festivals being fun, family-focused
and inclusive compels CMWEA to use community events as the most viable
outlet to push our message in an equally lighthearted fashion.
3) Beef up the interaction level: Through a booth on-site at a community event
or festival, we aim to develop materials that extend the aquarium concept
and enhance it interactively. The key is to create a booth that begs for
attention and interaction.
4) Ensure maximum message comprehension: CMWEA's message should follow
the visitor home through easily executable measures to adopt clean water
habits.
Target Audience
CMWEA, with the assistance of Thelen Advertising, has identified the campaign core
audience as Millennials and Generation Xers who go to school, work and/or live in
the CMWEA membership area.
The Target:
Millennial/Generation Y - ages 15-35 (born between 1980-2000)
Generation X - ages 36-55 (born between 1960-1979)
Message Strategy
Continue with strategy developed in 2014 centered around the aquarium concept
which focused on the direct impact that our actions have on the water all around
us. Message themes continued in 2015 by focusing water quality issues in the following
categories:
1) Pets
2) Lawns
3) Home
4) Cars
5) Stormdrain - illicit discharge
6) Water quality 101
2 �
2015 Campaign Highlights
CMWEA's Website
CMWEA freshened up the look of our website. The website provides users details on
4 main categories of topics with helpful links and resources for each. Getting
individuals and their families to take the Clean Water Pledge is the main focus on
each page.
CMWEA's Homepage
�. aG
low ;i.,,E
Cd
-s 1nr^� 4y
CMWEA Website - Annual Unique Hits
350000
305,893
300000 262,748
250000 221,291
200000 159,833
150000
105,866
100000 79,626
14,170 37,021
50000 5,711
0 Alm z�v
2007 2008 2009 2010 2011 2012 2013 2014 2015
31
Aquarium Photobooth
The Aquarium Photobooth was added to our educational campaign this year as
a different way to promote our "Clean Water" messages. The goal was to get
more interaction with residents at our local community events. The Photobooth
was set up at 9 local events in which we took approximately 700 pictures. We
estimate that 2,800 people were engaged with our messages because of the
Photobooth. Below is the list of events:
• Summertime by George (6 events)
• Take a Day Off on the Mississippi River Event
• Benton County Fair
• Legislative Water Commission Tour
f -
4Page
Tabletop Display
The CMWEA Tabletop Display was present at 5 local events in 2015:
• Central Minnesota Builders Association (CMBA) Home Show
• Minnesota Rural Water Association Annual Conference
• Shoreland Property Owners Workshop
• Stearns County Shoreland Workshop
• Sustainability Expo
101.
QIry�7 V 1 NO
an
1.� w1 777
4(0
I�I.
5 Page
GLEAN WATER STARTS WITH MY HOME,YARD,GAR AND PETS
Prug_mm supported hg the Central Minnesnfa Water
1•ducatian AllianeefGMWEN.
Pledge Package
Mouftcom
To w
Take the efficial dean water pledge
t H2YouMN.arg and be autnmaticafly
entered fot a chance o win
Facebook
CMWEA started its own Facebook page in 2015 to connect people to the photos
taken at the Aquarium Photobooth and to have another method to provide water
quality related messages. CMWEA continued using paid Facebook advertising to
better spread our message to our target audience in Central MN. Below is a
summary of our Facebook campaign:
Facebook Page 1
Page Likes 189
Promoted Posts 3
Page Posts 41
Total Impressions 161,363
Total Reach 98,378
Total Clicks 999 f �YW
?a9d AMS�aea PhjY alma Imran RAMYiing Tmu 5enngn wale•
a
r: +� msweslr
.a
c c
sq+�q
r
/g,0^W- .t 9Ftrn Q NeeM+ �P�wnt
TI-R— MClll -W. E—b f/me-
m{ H2You a,"ded 57 newphotos from Augusl 26 la Ine,album:
Summertime by George&2&Mt5—al Lake George.St woA.awr. q.
'Cloud.MN
--,jht&1wd by Mano Fnm3o r'+l'Augur[2e--!) 0 ■+v,a ryw cwnmrn
F oaN�ka vyuur arro�o..a
Thank you to everyone who slopped by the Aquarium photoboolh for the
final Summertime by George avant last night!We had a great Summer.
thank you for coming out to see us and showing your support for clean ®t if2Ybu
walerl Confintle to follow us on our website at www.h2youmn.org and be 1
sure to lake the Clean Water Pledge'. »� �
4 clean water ways to ai&pase of fall yard waste.Do the right Shirg now to
r,wxxa,r avoid slghls tike this laterl http;lhyww.h2youmn.com/4-Clean-water-ways-to-
dispose'ol-ya...I
Wit
r
3,954 peapla reach ad
,ISTWke P coma nt shv Haetlat
1
Kai 9ryan Wallace.Sherry Patarsan and 19 wte rs bike INS-
71Page
Media Campaign
CMWEA partnered with Leighton Broadcasting to help promote our water quality
messages and the Aquarium Photobooth. The partnership included 250 radio ads,
7,500 social media impressions, an advertorial, a live radio interview and WeFest
Ticket promotional giveaway. Radio ads were targeted during higher listener times to
target the nearly 65,000 weekly listeners.
CMWEA included advertising in St. Cloud State University's newspaper, the University
Chronicle. We also partnered with the SCSU radio station, KVSC, to help promote our
messages through 20 radio spots and Facebook advertising. Below is a summary:
Your How Clean Is Your Nater?
drinking CEWRA L WNNESOsA WATER EDUCAT]CN ALLJANC@
fCMwf.A�
5I.CLOUD,MN Pizonsoredj-In'he lond of 10.000 lakes.it's
water eosy WCenlral Minnesotans to lake ciean-ate,V
_ granted.One local group,s out to mange fhot-The
Centrol Minnesota water Education AJbonce.a coalition of
oiies,count ies and other orgarl¢ptions,has one goal!
educating the public about where Iher drinking water
- comes ifom—typically.the MjssSsipp;River—and the
starts here. simple changes we Can all Blake to sustain our wdler
resources.Read Morn
The Mississippi is the first step off the journey
1 your tap-Help protectby adoptingsimple
deal water habits at Wofflxont.
VIS you k o!6y no!nuea.iPa your unuaPd PwecrtPllon dnapn you holp
hPerP Our w Ia ar efean?CM WEA H?VPa1 nuPyfenPY P!PUY Fva IsrP¢ticna[inp,
iahow�µy. nm.InM1 n:fM.ww.hT,youmn aYgrycx.-h.�nnN
-)
w'
• r
Y.
1 1
8Page
Additional Education Materials & Media
Thelen Advertising assisted CMWEA in creating a catchy, simple educational
brochure and bookmark. Our members use and distribute these materials at their
own local facilities and events. The CMWEA T-shirt was created for CMWEA staff to
provide us with a professional look while staffing our booth at local events.
� . ME YOU
k 1UU.
1
M wsih 1�U
9 ■
Awards & Recognition
The Central Minnesota Water Education Alliance (CMWEA) was awarded the
2015 Education Award from the Minnesota Chapter of the Soil and Water
Conservation Society at their annual meeting on March 2, 2015 in Crookston, MN.
The Education Award is granted annually to an individual, group or agency to
acknowledge their efforts to promote conservation education and activities with
adults and/or youth.
Near the end of 2015, CMWEA nominated Thelen Advertising for the MN Erosion
Control Associations 2015 Innovation award for their expertise in helping to create
and guide us through the CMWEA education campaign. Specifically, the nomination
focused on the innovative Aquarium Photobooth as an educational tactic. Thelen
Advertising received the award at the MECA Annual Conference in January 2016.
.A
i
91 , age
Winter Maintenance Workshops
CMWEA partnered with the Freshwater Society to bring two Winter Road
Maintenance Workshops and one Parking Lot & Sidewalk Maintenance Workshop
to the area. Attendees received Level 1 Certification in Snow and Ice Control Best
Practices. The workshops and additional meetings with the Freshwater Society
brought more awareness to the area on deicing best practices to protect our
environment. The workshops focus both on public and private maintenance. The
three workshops had 152 attendee's.
Rain Barrel & Compost Bin Sale
CMWEA partnered again with the Recycling Association of Minnesota on a rain barrel
and compost bin sale. CMWEA promoted the sale through local advertising and at
local events. 37 rain barrels and 10 compost bins were sold within the CMWEA area.
Rain Barrel & Compost Bin
SALE!
R
Compost Bin Rain Barrel order online then pick up your
Sale $55 Sale $69 pre-ordered rain barrel&
compost bin in St.Claud on
Reg. '$105 Reg. $139 Friday,June 5,20151
Visit our website for details!
IL CITY CF
RECYCLimG
A55G CIATIDN
NIN�E54TA
For more info & to order visit:
RecydeMinnesota.org
10 Page
CMWEA Funding
Funding for the 2015 campaign was again provided by membership dues. Dues are
based on a flat fee plus population calculation. Members who joined part way
through the year were charged a prorated amount.
AML 2015 CMWEA Member Contribution
Member Contribution
St. Cloud $11,325
Stearns County $5,707
Sartell $3,186
Sauk Rapids $2,681
Benton County $1,828
Waite Park $1,694
St. Joseph $1,664
MN Department of Transportation $1,500
St. Cloud State University $878
Watab Twp. $601
Sauk River Watershed District $500
St. Joseph Twp. $469
St. Cloud Technical & Community College *$292
Haven Twp. $476
Le Sauk Twp. $451
Minden Twp. $439
Sauk Rapids Twp. $316
Cold Spring $298
Melrose $277
Rockville $221
Pa nesville $220
Richmond $170
Sauk River Chain of Lakes Association $100
Stearns County Soil & Water Conservation District Advisor
Minnesota Rural Water Association Advisor
Upper Mississippi River Source Water Protection Project Advisor
TOTAL $34,756
*Prorated
11 IPage
Service Hours
Members were expected to provide a minimum of five hours of staff time in 2015 to
participate in planning and implementing the education campaign. Member
participation is critical to the success of CMWEA. Below is a summary:
2015 CMWEA Member Participation
Member Membership Hours
St. Cloud MS4 400
Stearns County MS4 36
Sartell MS4 35
Sauk Rapids MS4 26
Benton County MS4 27.5
Waite Park MS4 36
St. Joseph MS4 30
MN Department of Transportation MS4 20
Watab Township MS4 27
St. Cloud State University MS4 20
Haven Twp. MS4 5
St. Joseph Twp. MS4 27
Minden Twp. MS4 22
Le Sauk Twp MS4 10
Sauk Rapids Twp. MS4 10
Cold Spring WHIP 5
Melrose WHIP 5
Rockville WHIP 5
Paynesville WHIP 5
Richmond WHIP 5
Chain of Lakes Lake Assoc. 15
Stearns County Soil & Water Conservation District Advisory 102
Sauk River Watershed District Advisory N/A
Minnesota Rural Water Association Advisory N/A
Upper Mississippi River Source Water Protection Project Advisory N/A
TOTAL HOURS 873.5
12Page
2015 Campaign Budget
The campaign budget is set by members during monthly meetings. CMWEA is
fortunate to receive in-kind support to increase the reach of the campaign. A special
Thank You for the in-kind support and efforts from Thelen Advertising on making 2015
another successful year.
2015 CMWEA Campaign Budget
Category Paid Amount In-Kind Value Combined Value
Aquarium Photobooth
Display & Materials $ 7,970.21 $ 0.00 $ 7,970.21
Leighton Partnership $ 7,280.00 $ 4,258.00 $ 11 ,338.00
Pledge Clings/Trinket $ 2,861 .00 $ 0.00 $ 2,861 .00
Supplies
Social Media $ 685.87 $ 0.00 $ 685.87
Other Media Advertising $ 990.00 $ 250.00 $ 1 ,240.00
Website Domain $ 134.74 $ 0.00 $ 134.74
Events $ 826.80 $ 500.000 $ 1 ,328.80
Thelen Advertising $ 15,000.00 $ 5,000.00 $ 20,000.00
Brochures/Bookmarks $ 325.00 $ 0.00 $ 325.00
Miscellaneous $ 281 .13 $ 0.00 $ 281 .13
Total $ 36,354.77 $ 10,008.00 $ 46,362.77
Permit Requirements Fulfilled
CMWEA positions members to meet public education requirements of MS4 permits
and wellhead protection plans through the general education campaign.
Members are encouraged to use CMWEA materials and concepts to provide
additional public education directly within their community outside of CMWEA's
general campaign. Members continue to augment the CMWEA general education
campaign through cross-linking websites, adding CMWEA created materials to
local websites, distributing brochures, using CMWEA materials in local newsletters,
and much more.
Summary and Path Forward
The CMWEA public education campaign was successful again in 2015. We had an
award winning year and are looking forward to continue it into 2016. The CMWEA
Membership continues to grow. We are working hard to build our partnerships to help
Central Minnesota protect our water resources. CMWEA looks forward to continue
working with Thelen Advertising on fresh, innovative ways to provide clean water
messages in 2016 and for the remainder of this MS4 permit cycle.
Planning for 2016 will continue to build off the priorities/target audiences and
expanding on the groundwork laid in 2015. 2016 priorities include:
131Page
Website
➢ Additional effects to homepage
➢ Drive people to website to learn more and take the Pledge
Online/Social Media
➢ Define online strategy
➢ Increased presence on social media
Media
➢ SC Times interview/exposure
➢ Expand partnerships
➢ Bus decals
Community Events & Festivals
➢ Increased presence at community events
➢ Attend new events to target different audiences
Engage High School Students Again
➢ Education/engagement opportunities
Continue to Focus on Illicit Discharge Education
Engage CMWEA Members to be More Active in the Campaign
All new and previously created materials produced by CMWEA are available for
member use only through the marketing website at www.H2YouMN.com/Marketing
or by contacting Noah Czech at (320-255-7226) or noah.czech@ci.stcloud.mn.us.
H2YouMN.org is a program of the Central Minnesota Water Education Alliance(CMWEA)
with support from: Stearns and Benton County;the cities of Cold Spring,Melrose,Paynesville,Richmond, Rockville,St. Cloud,St.
Joseph,Sartell,Sauk Rapids and Waite Park; St.Joseph, LeSauk,Watab,Minden,Sauk Rapids and Haven townships;St.Cloud
State University;St.Cloud Technical&Community College; MN Department of Transportation;Sauk River Chain of Lakes
Association;the Upper Mississippi River Source Water Protection Project,Sauk River Watershed District,Stearns County Soil&
Water Conservation District and the Minnesota Rural Water Association.
www.h2YouMN.ora.com • info@mnwaterconnection.com
141Page