HomeMy WebLinkAbout[06] Community Center * Council Agenda Item [06a1
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MEETING DATE: December 3, 2018
AGENDA ITEM: Committee Reports—Community Center, Capital Funding
SUBMITTED BY: Administration
BOARD/COMMISSION/COMMITTEE RECOMMENDATION: N/A
PREVIOUS COUNCIL ACTION: The City Council has established a committee to work on the
development of the Community Center.
BACKGROUND INFORMATION: The Committee has been working for a couple of years
including working with Murray Mack of HMA to provide a concept drawing. This drawing was
presented to the public for comment and feedback and accepted the concept to move forward. It is
understood that the inside may change somewhat but the general concept is the project to move forward.
This same project has been submitted to the MN Legislature for potential State Bonding.
When the City Council approved the concept plan, it was acknowledged that 6 Million must be raised
before the project can move forward. In addition,a deadline of May 2019 was set by the Council for
raising the funds. The Committee is requesting approval to hire a consultant to help with the fundraising.
The first step in the fundraising process is to conduct a feasibility study to see if the community can
support/raise the required funds.
The Committee listened to a proposal from Four Winds Consulting who has working with municipalities
to help raise funds. The first phase of the project is approximately$25,000($22,000 plus expenses).
Included in the information is also a letter from the City Attorney verifying that the expense is a public
purpose expenditure. This is a specialized area and City staff did reach out through the Finance listsery
inquiring if anyone has experience with a fundraiser and no responses were received. Four Winds has
worked with Sartell(Hockey Association)and the City of Fergus Falls. They can provide other
municipal references as well. The City capitalizes the costs of studies with the project. The Council can
fund this project either from excess general fund revenue from 2018 or from the sales tax fund.
BUDGET/FISCAL IMPACT: $25,000(Approximately)
ATTACHMENTS: Proposal
REQUESTED COUNCIL ACTION: Provide direction on moving this project forward and consider
hiring Four Winds Consulting to conduct a feasibility study on raising funds for the Jacob Wetterling
Recreation Center, expending approximately$25,000.
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CITY OF ST . JOSEPH
COMMUNITY CENTER
PROPOSAL : POSITIONING STUDY
CAMPAIGN COUNSEL
October 30, 2018
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PHASE I: POSITIONING STUDY
TIM! 1 RAMP JANUARY 15, 2019-MAY 15, 2019
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POSITIONING • Assess the capacity for conducting a successful
campaign
STUDY PURPOSE • Evaluate the potential for giving among key
constituents
• Examine external perceptions of the project
• Identify key volunteer leader prospects
• Recommend a suggested goal amount, key
messaging, draft timeline, and next steps for
proceeding with a capital campaign
SCOPE OF WORK DETAIL
11ME FRAME: JANUARY 15. 2019 - MAY 15, 2019
1. Conduct an internal assessment.
We will meet Nith you and key staff to assess your ear.mess to conduct a
capital camp ign.This will include review of your materials, website, staffing,
annual and s ategic plans for func development and commt nications,and
other key fac rs that shape the success of a capital campaign. During this
process,we ill also thoroughly acquaint ourselves with the project plans.
We will want o obtain a solid understanding about your signature
programs,do or relations,fundraising track record and strategies,and the
priorities and ssociated costs for the proposed project and campaign.
2. Prepar for the Positioning Study interviews.
Develop of a reliminary case for support for the campaign.We will work with
you to create concise and compelling document to share and test the
proposed plo with key stakeholders during the interview process.
Develop the sitioning study questionnaire and assist in selecting potential
intervieweese will design the questions for the study based upon the case
for support a d work with you to identify a pool of potential interview
participantse will also draft communications inviting interview
participatione ask that your office schedule the interviews,which we
suggest he h.ld at your offices, but might also be held in participantsoffices6/1161.,
homes,or oth r convenient locations.
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SCOPE OF WORK DETAIL
DIME FRAME: JANUARY 15, 2019 - MAY 15, 2019
3. Conduct the interviews.
We will conduct confidential,face-to-face interviews lasting approximately
one hour each with 15-18 study participants.
4. Analyze the input from the interviews. .
At the conclusion of the interview process,the Katrina Lynn team will
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synthesize the data,summarize findings,and formulate observations,
conclusions,and recommended action steps.
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5. Present report. zr
Finally,we will present our report to leaders of the City of St.Joseph and discuss
our recommendations about how to move forward most constructively. Our r-
report will include the following.
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• Special advice and concerns of study participants.
• Feasibility of proceeding with the capital fundraising campaign.
•Validity of the case and needs.
• Constituency perceptions and public relations strategies for addressing them.
• Recommended positioning of the study with sample messaging.
•Appropriate dollar goal for the campaign.
• Recommended campaign structure and strategies.
• Prospective volunteer campaign leaders.
•Staffing and support requirements required for a successful campaign .'
• Recommended preliminary steps,activities,and timeline. , *, � ;,
POSITIONING STUDY TIMELINE
PHASE I PREP PHASE II: COLLECT DATA PHASE III: ANALYZE PHASE IV: CONCLUDE
• Conduct i n internal
• Present study findings
assessing t • Conduct interviews
• Analysis by Katrina Lynn team • Seek approval for action
• Develop •reliminary case • Add additional names cs
• Identify key findings steps*
statemen needed*
• Write summary • Send thank you/study
• Identify porticipants* • Provide feedback to client
summary to participants*
• Send invi. tions to interview*
• Draft inte view questionnaire
• Schedule nterviews*
The duration of a positioning study is generally 3-4 months,
depending on the availability of participants.
*Starred tasks are the responsibility of the client
PHASE II : CAMPAIGN COUNSEL
TIME FRAME: JUNE 1, 2019 - MAY 31, 2020
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CAMPAIGN COUNSEL OVERVIEW
1. Prepare infrastructure and a fundraising campaign plan.
2. Develop branded campaign materials and communications tools.
3. Equ p the board and staff to carry out the campaign plan.
4. Ide ify and qualify donor propsects using the gift chart as a guide.
5. Buik general awareness about the impact of the project for the community.
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CAMPAIGN COUNSEL OVERVIEW
6. Prepare for/conduct personal solicitation visits with leadership gift prospects.
7. Design and guide the major gifts and general phases of the campaign.
8. Thank, recognize, and steward donors to the campaign.
9. Regularly evaluate progress and strategy effectiveness.
10. Recommend strategies for building capacity for the future, including expanding
annual campaign and planned giving
Successful campaigns don't just happen.
BRINGINGOUT They require the focus, enthusiasm and
THEBEST I N YOUR support of everyone on your team. We
will mentor, coach and support key
TEAMmembers of your staff with 1:1 coaching
sessions and technical assistance.
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REFERENCES
LaTr-esse Snead
The Nature Conservancy Worldwide
Washington DC
571.232.2570
Isnead@tnc.org
Kelly Kirwin, Foundation Director
Grand Itasca Foundation
Grand Rapids, MN
218.999.1009
kkirwinl@fairview.org
Dennis Whipple
Executive Artistic Director
GREAT Theatre
St. Cloud, MN
320.258.2787
dcnnis@grcattheatrc.org s .
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Sadie Hemmerich i ~�44~ti '
MSF Treasurer & Campaign Co-Chair '►
Milaca Scholarship Foundation - -1l
Milaca, MN
320.310.7182 f _
schemmerich@outlook.com
UR CAPITAL CAMPAIGN WORK
"Close . Home" Campaign "Beyond the Classroom" (in progress)
Grand I asca Foundation Itasca Community College
$2 millis'n (exceeded) 13 months $650,000 secured toward $4 million goal
"Settin. the Stage" Campaign NorShor Theatre Campaign (in progress)
GREAT heatre The Duluth Playhouse
$1.875 iillion (exceeded) 2.5 years $1.3 million secured toward $4.5 million goal
"Corrin'; Into View" Campaign (in progress) "Be Wild" Campaign
Pioneer Public Television Sherburne National Wildlife Refuge
Multi-pl ase campaign $300,000 goal (exceeded) 20 months
$5 milli.n in-kind gift (custom studio) secured An all-volunteer campaign!
$1.3 mil ion secured toward $2.5 million goal
"Wellness Wins" Campaign
"Building Hope" Campaign (in progress) CentraCare Health Foundation
Anna Milt ie's Alliance $3.8 million secured toward $4.5 million goal
$2+ mill on secured toward $4 million goal (Served as positioning study consultant)
"MSF L .acy Fund" Campaign (in progress)
Milaca `cholarship Foundation
$640,090 secured toward $1 million goal
RECENT CLIENTS
The Entrepreneur Fund, Duluth Habitat for Humanity of Central Minnesota
Pioneer Public TV/PBS, Granite Falls Duluth Superior Community Health Center
CentraCare Health, St. Cloud The Mercy Foundation, Moose Lake
Anna Marie's Alliance, St. Cloud The Initiative Foundation, Little Falls
Milaca Scholarship Foundation Benedictine Health Foundation, Shoreview
The Nature Conservancy Worldwide Itasca Comm. College Foundation, Grand Rapids
The Duluth Playhouse/NorShor Theatre Grand Itasca Foundation, Grand Rapids
The Kaddatz Art Gallery, Fergus Falls Friends of Sherburne National Wildlife Refuge,
Princeton
Watercourse Counseling Center,
Minneapolis GREAT Theatre, St. Cloud
OUR TEAM
KATRINA LYNN PIERSON, CFRE
I am a writer,photographer,entrepreneur,wife and mom of two who loves to ,
travel,coach basball,play the guitar, paint,sing,hike,swim,sail,and watch n.
beautiful films. I've dedicated my career to supporting nonprofit leaders in my .r
work as a storyteller and consultant. Before joining HBH Consultants and later,co-
founding Vela Strategy, I served as a development director,communications
specialist,board chair and freelance content strategist. I hold a Bachelor of Arts in
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Creative Writing and Mass CommunicationsNideo Production,am a Certified
Fundraising Specialist,former Hubert Project Fellow at the Humphrey School of -
Public Affairs and awardee of the St.Cloud Times"5 Under 40"Award.I have ,
consulted on major projects with theatres and galleries,foundations,hospitals, ; ,,',
colleges,housing organizations and shelters,advocacy and social justice groups,
environmental organizations and public media. I've trained and taught thousands s,,,, ' 0
of nonprofit executives and board members in my work and have been a speaker ` `^ 1
for the Minnesota Planned Giving Council, Propel Nonprofits,The Blandin M �� .40
Foundation,the Initiative Foundation,and the Minnesota Council of Nonprofits.
I am currently on the steering committee for Leave a Legacy, MN,served as board chair of the Central Minnesota Sustainability
Project and co-founded the African Women's Alliance in St.Cloud. I am also a volunteer Little League coach.
A resident of Duluth, MN, I'm captivated by the mystery and beauty of Lake Superior and the surrounding northern forest. I value
imagination,playfulness,freedom,and friendship and am incredibly grateful for the many adventures--places,projects,and
relationships--that have brought me here.Someday, I hope to fly an ultralight plane and play the lead in a musical.
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AMY NORD
My experience with nonprofits began with my first two positions out of college:the *0 --' ,,, ti
first with The State Historical Society of Missouri and then as the Assistant Director
of the Downtown Columbia Association,where I learned the value of collaboration
between people who share a common vision. I hold a BA in English and joined HBH
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Consultants in 2013 as an assistant to founder and principal Bob Bunger. Now as
the Chief juggler and Manager of Special Projects, I keep the Katrina Lynn Team on
track and provide support to both the internal team and clients in a multitude of ` ,
ways. I am also a DISC®certified trainer and enjoy working with staffs and boards
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to foster self-awareness,team building,and alignment using this powerful tool. Niiiiiii
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I am wife, mom of two,and resident of Milaca where I am currently serving as
campaign counsel for a major scholarship capital campaign for the Milaca
Scholarship Foundation.
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KRISTIN ACKLEY :,
I am an experienced nonprofit consultant with a degree in business management ,
and minor in accounting. I regularly work with 12- 15 volunteer boards to help .'
them to accomplish their fundraising and community impact goals.My training //' '
and technical expertise ranges from creating an effective fundraising campaign to '�
leading a highly productive board. ` ,,.
Prior to my nonprofit career,I served almost 12 years in the US Navy as a V
cryptologist and career counselor.This experience was invaluable in my
leadership development,understanding of organizational structure,and the -/ - s
importance of culture on morale and team effectiveness.
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My passion is to help organizations be more effective,have a deeper impact,and �
raise more revenue. My consulting philosophy is rooted in Essentialism and being `'`'l� *
Present.This results in a concerted effort to make the greatest contribution,but by
doing less and focusing on the activities that are most important and are __
relationship based.
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AMANDA WHITTEMORE
My diverse professional experience extends across the business and nonprofit
sectors where I have honed my expertise in facilitation,communication,and
writing. I hold a Bachelor of Arts in English and through my most recent tenure at a
regional foundation, I advanced my passion for leadership discovery and
development through my work training and coaching individuals from early career
through retirement,empowering them to be more effective leaders and !"\
contributors. /f
My passion is to leverage the inherent abilities and talents of individuals to reach
their full potential and live their best life. I get excited about working with 4.
individuals to draw out their innate and unrealized potential and the synergy of
working with communities and organizations to achieve their mission.
I'm a wife,mother,creator,and lifelong resident of central Minnesota. I am deeply _
committed to the work of developing our local leaders and maximizing the talent,
resources,and generosity of our communities.
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I NVESTMENTS
Your presence. Our partnership will only work if we are both present
and committed to seeing the project through to its completion.
0 Phase I: Positioning Study - Phase II: Campaign Counsel -
Total Fee $22,000 plus expenses Total Fee $66,000 plus expenses.
Expenses may include: Fee includes first 12 months of support.
• Mileage: We estimate 6 round Average capital campaign duration is
trips to St. Joseph for interviews 18-24 months; we offer the opportunity
and presenting. Mileage will vary to renew contract after 12 months.
depending on the Katrina Lynn
team member traveling.
• Lodging and meals Expenses may include:
• Preliminary case design and • Mileage: We estimate 12 round
printing not to exceed $500. trips (once monthly) to St.Joseph to
meet with steering committee.
• Lodging and meals
• Campaign materials design and
printing: $2500 - $5000.
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LET'S GO SOMEWHERE TOGETHER
Thank you for the opportunity to submit this proposal. We look forward to visiting further about your
aspirat ons and the potential for a partnership.
Katrina L. Pierson, CFRE 1320.293.8388 I katrina@katrinalynn.com
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ATTORNEYS AT LAW
THOMAS Ci. JOVANOVICH
Thomas.Jovanovich@jkalawfirm.com
November 29,2018
--ViA US MAIL AND EMAIL--
Judy Weyrens
City Administrator
City of St.Joseph
75 Callaway Street East
St.Joseph MN 56374
Re: Opinion on Community Recreation Center
Dear Judy:
The City of St.Joseph is investigating the feasibility of building a community recreation center by
constructing an addition to the existing community center. The new building would house a recreational
center consisting of gyms, recreational areas and meeting rooms for the citizens of the St.Joseph
community. It is the City's intent to finance the recreational center through donations provided by
citizens of the community.The City desires to retain a fund raising consultant,Fair Winds Consulting,
LLC,to conduct a feasibility study to determine if there is sufficient interest in the community to support
a fund raising effort to finance the recreational center. The anticipated cost of the feasibly study is
$22,000.00.
Issue
Whether the expenditure of City funds to conduct a feasibility study to determine if there is sufficient
interest in the community to support a fund raising effort to finance the recreational center is a valid
public expenditure?
Discussion
For an expenditure of public funds to qualify as a lawful expenditure,it should have:
1. A public purpose. A public purpose for the expenditure must exist.
2. Authority. Specific or implied authority for the expenditure must arise out of a statute.
The meaning of"public purpose"constantly is evolving.The Minnesota Supreme Court has followed a
liberal approach,generally finding a"public purpose"when the activity in question meets all the
following:
I. The activity will benefit the community as a body.
2. The activity directly relates to functions of government.
3. The activity does not have,as its primary objective,the benefit of a private interest.R.E.Short
Co.v.City of Minneapolis,269 N.W.2d 331 (Minn. 1978).
1010 WEST ST,GERMAIN,SUITE 420 as ST. CLOUD,MN 56301 cri JKALAWFiRM.COM CO OFFICE:320-230-0203 eit FAX: 320-230-0188
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November 29,2018
The Minnesota Supreme Court has recognized that an incidental benefit to a private interest does not,per
se,deprive the spending activity of its public nature,if the primary purpose of the expenditure is public.
City of Pipestone v. Madsen, 178 N.W.2d 594(Minn. 1970).The Minnesota Supreme Court further
clarified that activities that promote the following objectives for the benefit of all the city's residents
further a public purpose:
I. Public health
2. Safety
3. General welfare
4. Security
5. Prosperity
6. Contentment
The proposed community center would further the public purposes of public health, safety,general
welfare and contentment.
Not only does the proposed community center satisfy the above objectives for the benefit of the City's
residents,there is also specific statutory authority for such expenditures. Minn. Stat.471.15 provides that
a statutory city such as St.Joseph may expend funds available to it for the acquisition and maintenance of
buildings, land,and other recreational facilities for public recreation.
In this instance the City has decided that it will not go forward with the proposed recreation center unless
there is sufficient community donations to construct the recreation center. The first step in this process is
to hire a consultant to determine whether there is sufficient interest in the community to support a fund
raising effort to finance the recreation center. The incidental benefit to the private interest of Fair Winds
Consulting in conducting the feasibility study does not deprive the spending activity of its public nature
since the primary purpose of the expenditure is public in nature.
Conclusion
Based on the above law and analysis,the expenditure of City funds to conduct a feasibility study to
determine if there is sufficient interest in the community to support a ft ►d raising effort to finance the
recreational center is a valid public expenditure.
Sincerely,
JOVANOVICH,KAD • C THMANN,PA
4
By,
Thomas G.Jovan� ich
TGJ/sjh